Established in 2008 Press Coffee Roasters were at the forefront of the craft coffee movement in Arizona. These guys have been making great things happen ever since. In this episode I sit down with Alex Mason to discuss what make Press so awesome.
Coffee shops can be intimidating. For years when I went into any coffee shop I felt like I was on the "Soup Nazi" episode of Seinfeld ("If I don't get this right I'm going be ridiculed for years and kicked out forever".) When it came time to order I would panic, just order an Americano and deal with it. It took me years to realize that I don't actually like Americanos. One day I was feeling invincible (and I was the only one in line) so I took my time and ordered a vanilla latte. Boom! That’s what I'd been looking for the whole time! But what else had I been missing out on?!?! This gave me the courage to explore a little more.
With my new-found confidence I strutted into Press Coffee located in Scottsdale Quarter. A cool little place with that beautiful scent of great quality coffee. An avid beer lover the first thing I noticed was a tap. Like a beer tap. My first though was "well if they have beer I should probably get one" but quickly realized that it was cold-brew coffee. Nice! I'd heard so much about this stuff and I guess now was the time to try it. They poured it in a cup that at the time seemed the size of a Dixie cup. "Come on dudes! I need a morning jolt and this ain't cutting it!" is what I thought but figured I'd roll with it. No reason to get a Big Gulp if I didn't even know if I was going to like it.
But like it I did! Man this shit was delicious. Up to that point black coffee was not my deal but this converted me REAL quick. And that Dixie cup? Yep, it did the trick. Within 15 minutes I had solved the worlds problems and learned everything about every person I talked to. Oh, and I went back in and grabbed that bag of Yirgacheffe coffee that I grabbed and put back on the shelf 4 times in my struggle to make a "buy/don't buy" decision. And it was also fantastic.
When I started this show Press Coffee Roasters were right at the top of my target guest list. They were voted Best Coffee Roaster the past 2 years by Phoenix New Times, named best coffee in Arizona by The Food Network and won a Bronze medal at the 2015 Golden Beans Awards which is the worlds largest coffee roaster competition. So yeah, they're kind of a big deal.
In the episode Alex and I talk about the Press coffee philosophy "from seed to cup" which means they value the quality of the coffee in every single step of the process from the time it’s a tiny lil seedling until the moment we devour it like the savages that we are. Each stop of the coffee process leaves the potential to lose quality that can never be regained. And Press ensures that this does not happen. And we thank them for that.
Intro/Outro music is "La Negra Tomasa" by Arizona's own Fayuca
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